Big data: the content marketing and content management perspective
One of the themes of this year’s main European IT exhibition, CeBIT, was big data. In fact, it’s one of the core themes of most events I’ve been attending the last months. Big data is everywhere:...
View ArticleData-driven content marketing rocks
Data-driven content marketing rocks, Eric Ingrand says. In a workshop filled with best practices and cool case studies, Eric and Gianfranco Cuzziol will cover how data analytics can help content...
View ArticleHealthcare and digital transformation: EHR and data evolutions
Digital technologies change and transform healthcare from several perspectives: from the use of technology in treating diseases and healthcare reform to remote healthcare and Health Information...
View ArticleHow the Internet of Things impacts marketing
The Internet of Things is affecting virtual all industries, has a tremendous impact on the volume of data and on network traffic (and how we handle them) and is increasingly popular in a consumer...
View ArticleData-driven marketing: state, benefits and drivers
Data-driven marketing, in theory, is about better using the flood of customer-related data to integrate and optimize marketing efforts in the age of an empowered consumer and Big Data. What matters...
View ArticleThe ethics of data: care, respect and human dignity in the digital age
We live in the age of the customer and we live in the age of data. I guess there must be a link between both. Of course there is. People like to be valued and served in a way that takes their true...
View ArticleThe acceleration of third platform innovation: here comes the DX economy
Digital transformation is more than a ‘phenomenon’ and certainly more than a technological one. According to IDC we are even about to enter a genuine digital transformation economy, aka ‘DX economy’....
View ArticleBig data and customer service: turning volume into sense
Big data: it remains a phenomenon we still often look upon from the sheer volume instead of actionability perspective. With the – digital – data universe expanding at exponential speeds, it’s easy to...
View ArticleDo consumers share data because they trust or distrust you?
Consumers don’t mind sharing their personal data with marketers and businesses in exchange for benefits. The nature and amount of data shared depends on the perceived value of the benefit. It’s the...
View ArticleBig data: the content marketing and content management perspective
One of the themes of this year’s main European IT exhibition, CeBIT, was big data. In fact, it’s one of the core themes of most events I’ve been attending the last months. Big data is everywhere:...
View ArticleData-driven content marketing rocks
Data-driven content marketing rocks, Eric Ingrand says. In a workshop filled with best practices and cool case studies, Eric and Gianfranco Cuzziol will cover how data analytics can help content...
View ArticleInformation management: connecting content, data and customer
Content is one of the most debated and often hyped topic in marketing and business nowadays. Yet, beyond the scope of content marketing and content in a collaboration and social business context, a...
View ArticleUnstructured data: turning data into actionable intelligence
Traditionally, data professionals and information managers distinguish three types of data: structured, unstructured and, you guessed it, semi-structured. Some also talk about “quasi-structured”,...
View ArticleConnectivity, networks and edge computing for the Internet of Things data deluge
Connectivity, cloud, wireless/mobile, IT infrastructure and fog computing solutions to leverage the Internet of Things. With the rise of the Internet of Things (IoT) or Internet of Everything if you...
View ArticleArtificial intelligence and Big Data to manage your wealth: robo-advisers in...
Managing and, preferably, optimizing your full financial portfolio, an investment portfolio, a pension plan and so on is traditionally a human task. It is done by various possible people such as...
View ArticleBig data 2020: the future, growth and challenges of the big data industry
Big data is a misnomer. It reduces the realities of the continuously growing deluge of data to exactly this aspect: the deluge, the chaos and, last but not least, the volume aspect. In other words:...
View ArticleData is a business asset beyond imagination – here is why (and where)
It has almost become embarrasing to say that data is a business asset and should be treated as one (the same goes for information). The ‘data is an asset’ or a ‘data is a business asset’ message is not...
View ArticleThe customer-adaptive enterprise: fast data for the real-time customer
Organizations realize that the real-time economy and empowered customer are among many other reasons why the connected customer experience and the customer in the broadest sense (including his life...
View ArticleBruce Richardson on the third platform and cloud evolutions
Mobile, social, cloud computing, (Big) data and along with them evolutions regarding the way we work, collaborate and manage information. Trends such as consumerization and the ongoing digitization are...
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